Julia Kraß joined the Ignite Group in 2022, initially as a working student in marketing, and has been employed full-time since 2024. She focused on marketing during her bachelor’s and master’s degrees, which gave her a solid foundation for her career in marketing communications. In her master’s thesis, she examined the effects of rebranding on employee engagement at Ignite Group Germany, gaining valuable insights into the company’s brand development.
Today, she is responsible for content and manages the company’s website and social media channels. Julia is also responsible for video and photography, where she develops innovative content to strengthen Ignite Group’s brand presence. As a member of the CSR steering committee, she is committed to ensuring that the SDGs are adhered to and expanded within the company.
In her free time, Julia plays in an orchestra and volunteers as a youth leader in her club, where she is actively involved in organizing youth activities. Her commitment and creative approach make her a valuable asset to the Ignite team.
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